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Here’s Why There Is No Guarantee With Marketing
Here’s Why There Is No Guarantee With Marketing Growth Marketing, Website Design Growth Marketing,Digital Marketing / admin I have spoken to hundreds of business owners the past 15 years who have felt burned by marketing agencies and professionals. I can understand why you would feel that way but in this article, I want to explain why no marketing agency can guarantee new clients, customers, and patients. The Goal Of Marketing Effective marketing accomplishes 3 basic goals: Awareness: Good marketing will increase awareness of your product, service and brand. If people don’t’ know about you it does not matter how good your product or service is, you will have a very difficult time surviving. Visibility: This goes hand-in-hand with awareness. Every company and business needs visibility in the marketplace. All of your competitors are there, so you better be too. If not, again you will most likely not survive. Interest: This is the big one for most of us marketing agencies and professionals. Our job for our clients is visibility, awareness but more importantly interest. That is someone who raises their hand and contacts our clients. Whether that is schedule an appointment or a call. There is the definition of marketing from my over 20 years of doing it for businesses. No Guarantee With Marketing Now here is where it may controversial for you the business owner, but after I explain you may have a better, more realistic expectation from your marketing. You Are Dealing With Human Emotion In any business transaction, even with fortune 100 companies, you are working with human beings. And human beings by nature make many decisions on emotion (and gut). Because of this, they can be inconsistent with their commitments causing them to not go through a purchase or make an appointment. When a human being does not go through with a buying commitment it is not the fault of the marketing company. No way! That is out of our hands. And truthfully, if you want a successful business you should have someone in a sales position in your company who follows up diligently. Without follow up you will not grow your revenues, as most people need to be contacted 7-12 times before they take an action. Timing Is Everything Think about everything in your life. Meeting your partner, spouse or even a good friend. Timing played a part in it, didn’t it? If you wouldn’t have been at that place, at that time, and seen them you may never have met them. The same goes with an interested customer/client/patient (lead in marketing terminology). They showed interest from our marketing, even scheduled an appointment or made a verbal commitment to you, and did not go through with it. When a prospect (lead) fails to keep their commitment it could have been for so many reasons. Something came up like a family sickness or emergency. Lost their job. Got in a fight with a family member. Car accident. The list goes on-and-on. When this happens do you tell your marketing company they were bad leads? I’ve gotten this one and to be quite honest it’s irritating. That situation, with that person (lead) had nothing to do with us and the quality of the lead. The Difference Between Sales And Marketing There is a huge difference between sales and marketing and every business must have both in place to grow their revenues. Marketing gets the lead, sales closes them. Pure and simple! In a lot of companies depending on the size, there is a disconnect (almost competition) between sales and marketing and what their roles are. If you have a business of $3M – $10M and above you’ve most likely have experienced this. Both teams are pointing the finger and no one is taking responsibility for their role. For a business owner, has to be extremely frustrating. The sales department or person is responsible for the closing of the deal or transaction. Many times in small businesses that is the business owner themselves. Ultimately, people are buying you. They are trusting you and your product or service. Follow-Up Is Critical When you want to grow your revenues the key to the kingdom is a steady flow of leads, consistent follow-up, and closed business deals (purchases, etc.). Statistics show it is a minimum of 7 touches before a prospect takes action. So good marketing is consistent messaging being show to a prospect over-and-over, and when the prospect raises their hand, it’s onto the sales process. So again…sales and marketing are not the same. They are very different in their roles and responsibilities. Setting Realistic Marketing Expectations This is where some marketing agencies and professionals have dropped the ball in my opinion. They want the new client so bad they will over-promise and under-deliver, without setting realistic expectations and educating the business owner, CEO, founder what the real numbers are. Know Your Numbers It is critical you know your numbers, whether the marketing agency (or your sales team) shares them with you or not. Here are some numbers to know: Cost To Acquire A Customer/Client Conversion Percentage (how many leads to get a booked appointment, or commitment to do business) Closing Percentage (leads divided by closed business) When you know these numbers, you can now set up a budget for your marketing that will be realistic, and you will have a better understanding of what to expect from that marketing investment. I hope after reading this article you don’t have such a negative viewpoint on marketing, as it is a must for any business to not only grow but survive. Without marketing, your business may fail. What would that look like for you and your family? Next Step If you truly want to grow your revenues, I am offering a complimentary, 15-minute business overview, (live evaluation) for business owners who want to see what the possibilities are. Contact me here to set up the call.
It’s Time To Dust Off Your Business Website
It’s Time To Dust Off Your Business Website Website Design website design / admin When was the last time you updated your business website? Or even worse…when was the last time you even looked at your website? Many CEOs and business owners downplay the importance of their company website. This is a big mistake! Your business website is the hub to your entire business on the Internet. People will look you up online, even after getting your name from a friend or peer. If your website doesn’t suit them or is hard to navigate you lost them. This Is An Issue When you have an old website (2-5 years old) it is no longer optimized for current google best practices, nor is it updated with your most current products, services or upgrades for that matter. Your website is held together by code, this code can easily break causing your website to show errors, broken links, and even worse, it could take your website down and if you have not checked on it, you wouldn’t even know. I’ve come across websites that are down, and asked the owner or CEO how long has it been down, and they didn’t know. How much business and money is that costing you in lost customers? You don’t want to think about it, as it could be a big number.. Website Update vs Website Refresh Many times when I speak to a business owner, they look at their website as an afterthought. Not good! When we find out it’s 5 year’s old they say, “let’s just update it. How much will that cost?” It’s important for me to give you a definition of what a website update is compared to a website refresh. Website Update A website update, which we do for all our website maintenance and hosting clients, is for example: Adding a new team member to the About page. Adding a new service or product. Changing the phone number or address. Adding a new image. Adding a video. Adding new content like a blog post. These are all website updates. Website Refresh A website refresh is what most of you should consider if your website is 3 years or older.A website refresh is basically a new website. Different look and feel. More modern. Built for conversions and built for google (SEO). And designed for the mobile user. Competitor Research Take a look at your top competitors’ websites. Do they look better than yours? If so, get your website redone ASAP! You may not feel a new website is necessary, but what is the lifetime value of one customer to your business? What is the value of the service or product you offer? When you look at your business seriously, you’ll soon realize having a high-converting, google-optimized and 100% mobile functioning will bring in much more revenue than your old, current website. Investment A new website is an investment in your business, not an expense. When you think like a growth-minded business owner or even CEO for that matter, your website will make your money. If built correctly, your new website will set you apart from your competitors and make you the obvious choice for all of of your customers. How powerful is that? What price would you put on that? For many clients I talk to the price they can put on it is 6 figures and sometimes even 7 figures in the lifetime (up to 3 years) of your new website.. Your Next Step My goal is for you to have a better understanding of the importance of your business website, and not take it lightly. Fill out our simple questionnaire so we can have a valuable 15-minute call to see if we are a good fit for you.
Why Your Business WebsiteIs Costing You Lost Revenues
Why Your Business WebsiteIs Costing You Lost Revenues Website Design Your website most likely is hurting your business and you don’t even know it. For many business owners (maybe even you), your website is an afterthought. You don’t think much about it, and yet you wonder why you are not generating the new business (and revenues) you desire. Contact Us Today To Get A Website Design Quote Your Website Is Your Brand Online When it comes to your website, you must realize it represents your business on the Internet, and more importantly people will link the quality of your website to the quality of your services or products. Not fair I know, but that is exactly what they are doing, even if they get a personal referral to your business, they are going to check you out online first (ie. your website and online reviews), before they make their decision.You take pride in your business. You know you give great value for the cost to all your customers/clients. You know you are as good or better than your competitors. All of this is great when it comes to a success mindset, but it’s all diminished with an outdated, under-performing website. Website Visitors Are Impatient And Demanding Long gone are the days when people were excited about this new Internet and browsing websites. Now…they have short attention spans, and when they get online they are looking for the best solution to their specific issue. If your website doesn’t give them that in the first 5 seconds they are gone forever!The majority of the websites I’ve seen (I’ve analyzed over 2600 websites the past 12 years), are “we” focused and do not give the visitor the information they are looking for in a way that benefits THEM (your website visitors). Chest pounding about your company on your website will get you nowhere in regards to new business (and revenues). It’s all about THEM and what THEY will get from your services or products. Mobile Websites Are Critical Now Over 70% of all searches are done on a mobile device. Millennials and younger have grown up on their phones and do most of their business right on the phone. If your website is not mobile-friendly and optimized, you will lose customers/clients every day. It will cost you thousand if not tens of thousands of dollars in lost revenues from a poor-performing mobile website.Give it to them right away! What I mean is the information they are looking for any page should be at the very top of the page. Do not make them look for it or they are gone! Take a look at every page of your website, especially service pages, to see if you are accomplishing this on mobile phones. If not, fix it right now! Be As Transparent As Possible Let’s go back to millennials and younger. They are very impatient and want to get the answer (solution) to their problem as fast as possible. This includes price. Everyone in business should understand their buyer persona. The majority of people in the world make their decisions based on price first, then rationalize the features, etc.*The companies that put their pricing front-and-center on their website are going to win the business.If you make someone search for your prices, and you make them call you to get them, they are gone! Remember this, as it can either transform your business moving forward, or bury it as your competitors will be doing it very soon if not already. Website Conversions: Make It As Easy As Possible To Take Action One of the biggest issues I see on nearly all business websites is a lack of what we refer to as “calls-to-action” on their websites. After reading this very important article head over to your website, and see if you are making this very same mistake. A CTA (call-to-action) is as simple as “Call Us Today At 555-555-5555” or “Click here to contact us today”. Decide what action you want your website visitor to take and then have those CTA’s on every page of your website in multiple spots. Preferably at the top of the page, middle of the page and bottom of the page. No…this is not too much. You are making it easy for your web visitor to take the action you want them to take. With our affordable website design services, we build our clients websites to convert! Your Next Step If you want a website that converts your visitors into paying customers/clients, contact us today, and our founder Mike Pedersen will personally get on a call with you to go over your specific needs, as well as come up with an affordable solution for your business.