Adaptive Design Strategist

How to Differentiate Your Business Through Value

How to Differentiate Your Business Through Value Content Marketing/Digital Marketing/Growth Marketing/Home Post/Sales You’re in a crowded market, and it feels like you’re just one of many. Standing out can seem impossible. But here’s the truth: Most businesses miss the mark when creating real value and articulating it in an easy-to-understand way. This article will show you how to tap into what your customers genuinely want so you can rise above the competition and make your business unforgettable. Importance Of Differentiation Through Perceived Value Imagine your customers choosing you over everyone else because they see something unique in what you offer. This goes beyond having the lowest price or the flashiest ads. It’s about creating a connection where your customers feel understood and valued. When they perceive your business as different and better, they become loyal. They tell others about you. This perception of value sets you apart and drives your growth. Without it, you’re just another option in a sea of choices. Make your business the one they can’t ignore. Preview Of The Key Strategies To Be Discussed Creating value requires understanding your prospects’ perceptions. This is how they interpret and make sense of your product’s value based on their experiences, beliefs, and external influences. It’s not what you think your business offers. It’s what your customers believe they are getting and how it will improve their lives. This article will show you how to penetrate your customers’ minds. You’ll learn to tailor your offerings to meet their needs. We’ll discuss how to develop a unique selling proposition that stands out. You’ll see why delivering consistent quality and innovation matters. We’ll explore ways to provide exceptional customer experiences that make a lasting impression. You’ll get tips on communicating your value effectively. Finally, we’ll cover how to use customer feedback to keep improving. These strategies will help you shape how customers perceive your value and set you apart in the market. Understanding Your Customers You’ve heard this before, but what have you done about it? This is about ownership in your company and getting results. You don’t need expensive market research to understand your customers. Simple Research: Start by talking to them directly. Engage in conversations, ask questions, and listen closely to their responses. Utilize customer feedback forms to collect information.   This hands-on approach will give you valuable insights into their behaviors, preferences, and motivations. When you truly understand what drives your customers, you can create products and services that resonate with them on a deeper level. This direct engagement helps you build strong relationships and deliver real value. Identifying Customer Pain Points And Desires To create value, you need to understand what frustrates your customers and what they truly want. This is getting inside their head and discovering what keeps them up at night and how their lives are affected. The goal is to show you can get them out of that emotional pain and into the vision of a better future. Identifying these pain points and desires helps you tailor your offerings to meet their needs. Here are a few strategies to get you started: Explore Online Forums and Reddit: Dive into online forums and Reddit threads related to your industry. See what people are discussing, complaining about, and wishing for. These conversations can reveal common issues and desires that you can address. Analyze Competitor Reviews: Look at the reviews and feedback for your competitors. Identify common complaints and unmet needs. This can highlight gaps in the market that your business can fill. Leverage AI Tools: Use AI-driven tools like sentiment analysis to scan customer feedback and social media posts. These tools can help you identify patterns and common pain points that might not be immediately obvious. Understanding these pain points and desires allows you to address their specific needs. When you solve their problems and fulfill their wishes, you create a perception of value that goes beyond the product itself. This deep connection fosters loyalty and sets your business apart from competitors. Communicating Your Value Effectively Your ideal prospect will not know the value of your service or product until you effectively communicate it to them in your marketing and sales. Think about the last time you went to purchase a service you needed. You were doing your research and came across a company that provided no clue what they did and if it’s for you. What happened next? You were gone forever, and that is a lost opportunity (of many) for that company. Here’s how to do it effectively: Craft Clear and Targeted Messages: Ensure your marketing messages are straightforward and speak directly to the emotional needs and desires of your target audience. Avoid jargon and focus on the benefits that matter most to them. Use Storytelling: Share stories that highlight how your products or services have positively impacted customers. Real-life examples create an emotional connection and make your value more relatable and memorable. Leverage Multiple Channels: Use a variety of communication channels to reach your audience. This includes social media, email marketing, content marketing, and more. Each channel offers a unique way to reinforce your value and engage with customers. By implementing these strategies, you can effectively communicate the value of your offerings, making them more appealing and compelling to your customers. Tailor Your Offerings To Meet Your Prospects Specific Needs To stand out in a crowded market, your offerings must resonate deeply with your customers on an emotional level. Identify the core emotions that drive your customers’ decisions. Whether it’s a desire for recognition, a need for security, or the pursuit of happiness, align your offerings with these emotions. By doing so, you create a connection that goes beyond the product itself. Here are three more effective strategies: Create Personalized Experiences: Develop customized solutions that make customers feel special and understood. Personalization can be as simple as tailored recommendations based on past purchases or more complex like bespoke service packages that address individual preferences. Tap into Emotional Triggers: Identify the emotional triggers that

Connect Deeper With Your Ideal Prospects and Skyrocket Your Sales

Connect Deeper With Your Ideal Prospects and Skyrocket Your Sales Content Marketing/Digital Marketing/Home Post/Sales Are you struggling to connect with your ideal prospects and drive meaningful results? You’re not alone. Many businesses face this challenge, but there’s a solution that can transform your results. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗦𝘂𝗿𝗳𝗮𝗰𝗲-𝗟𝗲𝘃𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 If your marketing only scratches the surface, you’re missing out on deeper connections with your audience. This lack of emotional impact leads to missed opportunities and stagnant growth. 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗖𝗮𝗿𝗲: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 Understanding and leveraging the emotional journey of your buyers can be a game-changer. Here’s why it matters: 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Eye-catching visuals and provocative questions can spark curiosity and draw your audience in.𝗘𝗻𝗴𝗮𝗴𝗲 𝗗𝗲𝗲𝗽𝗹𝘆: Relatable stories and valuable content keep them interested and invested.𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁: Clear benefits and success stories create confidence in your offering.𝗙𝗼𝘀𝘁𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Seamless experiences and excellent service turn prospects into loyal advocates. 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 By implementing the Emotional Impact Framework, you can: Capture attention effectively, ensuring your message stands out.Deepen engagement, making your audience feel understood and valued.Build trust, guiding prospects smoothly through their decision-making process.Cultivate loyalty, transforming motivated prospects into customers and brand advocates. 𝗧𝗵𝗲 𝗗𝗿𝗲𝗮𝗺 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 Imagine a marketing strategy that boosts sales and creates lasting relationships with prospects. With the Emotional Impact Framework, you’ll see increased engagement, stronger customer loyalty, and sustainable growth for your business. Ready to make a real impact? Start by connecting emotionally with your audience and watch your business thrive. Frequently Asked Questions Why isn’t my current marketing strategy effective? Your current marketing may be too superficial, missing the deeper emotional connections that resonate with your audience. How can emotional impact improve my marketing results? Emotional impact captures attention, engages deeply, builds trust, and fosters loyalty, leading to better customer relationships and increased sales. What is the Emotional Impact Framework? The Emotional Impact Framework is a strategy that focuses on capturing attention, deepening engagement, building trust, and cultivating loyalty through emotional connections. What are the benefits of using the Emotional Impact Framework? This framework boosts engagement, strengthens customer loyalty, and drives sustainable growth for your business by making your audience feel understood and valued. How do I start implementing the Emotional Impact Framework? Begin by creating eye-catching visuals, sharing relatable stories, providing clear benefits, and delivering excellent customer service to build a strong emotional connection with your audience. Your Next Step If you’re a business owner who is frustrated, overwhelmed, and not confident that what you are doing is actually working, let’s get on a 15-minute Business Brainstorm Call where you’ll share your most pressing challenges and goals and I’ll give a 3-step action plan you can implement. You can schedule it right here!

Unlock the Secret Emotional Triggers Driving B2B Sales Success

Unlock the Secret Emotional Triggers Driving B2B Sales Success Content Marketing/Digital Marketing/Home Post/Sales In the B2B world, logical decisions rule right? Wrong. Emotions play a crucial role in business decisions. Understanding and leveraging these emotional triggers can transform your marketing and sales efforts. Let’s dive into why emotions matter more than you think and how to harness them for success. Understand Emotional Pain Points To attract more customers, you need to understand their emotional pain points. It’s not just about offering a great product or service. It’s about knowing what drives your customers, keeps them up at night, and what solutions they desperately seek. Start by identifying the common frustrations and fears your prospects face. Are they struggling with inefficiencies? Do they feel overwhelmed by choices? Understanding these triggers helps you position your product as the solution to their emotional challenges. Speak directly to these needs in your marketing messages. Show empathy and let your prospects know you understand their struggles and have the solution. Your message should resonate personally, making them feel heard and valued. Here’s What Most Business Owners Do When you ignore the emotional aspect of your marketing, you miss a key element in decision-making. Customers want to feel understood and valued. If they don’t, they disengage. This disconnect can result in lost opportunities and stagnation. The root problem is often a lack of connection and understanding of the client’s emotional needs. You risk losing potential business and damaging your brand’s reputation by failing to address these. Identifying these emotional gaps can be the first step toward a more effective marketing strategy. Strategies To Use Emotional Message Understanding Their Pain: Begin by identifying the specific emotional pain points your customers face. Are they overwhelmed by inefficiencies, frustrated with poor results, or worried about falling behind competitors? Knowing these pain points allows you to connect with them on a deeper level. Crafting Resonant Messages: Once you understand their struggles, create messages that speak directly to these emotions. Highlight how your product or service alleviates their specific pain points. For instance, if they’re overwhelmed, show how your solution simplifies their workload. If they’re frustrated, demonstrate how your product delivers consistent results. Using Powerful Stories: Share stories of clients who have overcome similar challenges using your solution. Real-life examples build trust and credibility. They allow potential customers to envision themselves achieving the same success, making your solution more relatable and desirable. Tailoring to Segments: Different customer segments have different pain points. Tailor your marketing to address these specific needs. For example, a small business might be worried about costs, while a larger enterprise might focus on efficiency. Use targeted messaging to show how your product addresses each segment’s unique concerns. Evoking the Right Emotions: Use language that evokes the emotions you want to inspire. If you want to convey relief, use words that suggest ease and simplicity. If aiming for excitement, use dynamic and enthusiastic language. The right words can trigger the emotional response you need. By focusing on these strategies, you can create emotional connections that resonate deeply with your clients. This approach not only makes your business more memorable but also drives stronger engagement and loyalty. Benefits of Emotional Marketing and Sales The benefits are clear. Stronger client connections, increased loyalty, higher conversion rates. When you tap into emotions, you create a lasting impact. Your clients will remember you and choose you over competitors who only speak in facts and figures. Emotional marketing helps build a loyal customer base that buys from you and advocates for your brand. This connection can lead to repeat business and referrals, significantly boosting your bottom line. Addressing the Buyer’s Journey with AIDA: Emotional marketing aligns perfectly with the AIDA model (Attention, Interest, Desire, Action). Attention: Attract prospects by addressing their pain points. Use emotional triggers that make them feel seen and understood. Interest: Keep their interest by presenting your solution as a way to alleviate their emotional struggles. Highlight the emotional benefits and how your product can make their lives easier. Desire: Build desire by showcasing success stories. Make them envision themselves overcoming their challenges with your solution. Action: Drive action by reinforcing the emotional payoff. Use strong emotional calls to action that make them eager to experience the benefits. By crafting messages that address each stage of the AIDA model, you create a powerful emotional journey for your prospects. This not only attracts more customers but also helps you seize more market share. When clients feel understood and valued at every stage, they’re more likely to choose your business, leading to sustainable growth and increased market presence. Emotional Marketing and Sales: Emotional marketing doesn’t just enhance your marketing efforts; it transforms your sales process as well. Sales professionals can use these emotional triggers to connect more deeply with prospects during conversations. When a prospect feels understood, they are more likely to trust your recommendations and move forward with a purchase. Building Rapport: Use emotional insights to build a strong rapport with prospects. Show empathy and understanding of their challenges. Presenting Solutions: Frame your product as the emotional solution to their problems. Highlight benefits that resonate on a personal level. Closing with Confidence: Reinforce the emotional payoff during the closing stage. Remind prospects of the relief and success they will experience by choosing your solution. Incorporating emotional marketing into your sales strategy makes your messaging more compelling and helps build lasting relationships with clients. This approach leads to higher conversion rates, increased sales, and a loyal customer base that advocates for your brand. Frequently Asked Questions How do emotions affect B2B sales? Emotions drive decisions even in B2B. Clients want to feel understood and valued. They will trust you more as they feel you understand their challenges clearly. Can emotional marketing really make a difference? Yes, it can strengthen a connection and make your business more memorable. Most businesses are not utilizing this strategy, which allows your business to gain market share quickly. What’s the best way to incorporate emotions into

Why Your Marketing Efforts Aren’t Converting into Revenue

Why Your Marketing Efforts Aren’t Converting into Revenue Digital Marketing/Home Post/Sales You’ve hired a professional marketer or agency. They’ve set everything up. Your social media presence is strong, your website looks great, and your advertising campaigns run smoothly. Yet, your revenues aren’t increasing, and you’re not happy. What’s missing? This post addresses business owners’ common misconceptions about marketing and provides insights into what it takes to see a return on your marketing investment. Understanding Marketing’s Role Marketing is Not a Magic Bullet Marketing is essential, but it’s not a standalone solution for revenue growth. It’s about creating visibility, generating leads, and building relationships. However, these efforts must be supported by solid sales processes, exceptional customer service, and high-quality products or services. The Sales Funnel Your sales funnel represents the journey customers take from awareness to purchase. Marketing primarily impacts the top of the funnel—awareness and interest. Converting these leads into paying customers requires effective sales strategies and nurturing processes. Without a seamless transition from marketing to sales, potential revenue is lost. Common Pitfalls and Solutions Misaligned Expectations Pitfall: Expecting immediate revenue increases from marketing efforts. Solution: Set realistic goals. Understand that marketing builds momentum over time. Track metrics like lead generation, website traffic, and engagement to gauge progress. Use these insights to refine your strategies. Inconsistent Branding Pitfall: Inconsistent messaging and branding across different channels. Solution: Ensure your brand’s voice and message are consistent. This will create a cohesive experience for your audience and build trust and recognition. Neglecting Customer Experience Pitfall: Focusing solely on marketing and neglecting the customer experience.Solution: Align your marketing promises with the actual customer experience. Ensure your product or service delivery meets or exceeds customer expectations. Happy customers become repeat buyers and brand advocates. Weak Sales Processes Pitfall: Inefficient or ineffective sales processes.Solution: Streamline your sales processes. Train your sales team to handle leads generated by marketing efforts effectively. Implement a CRM system to manage and nurture leads efficiently. Integrating Marketing with Business Operations Cross-Department Collaboration Marketing cannot work in isolation. Collaboration between marketing, sales, customer service, and product development is crucial. Regular meetings and open communication channels help align goals and strategies. Continuous Improvement Marketing strategies need constant evaluation and adjustment. Use data and analytics to measure performance and make informed decisions. Stay updated with market trends and adapt your approaches accordingly. Measuring Success Key Performance Indicators (KPIs) Identify and track KPIs relevant to your business goals. These include lead generation, conversion rates, customer acquisition costs, and customer lifetime value. Regularly review these metrics to understand the effectiveness of your marketing efforts. Customer Feedback Gather and analyze customer feedback. Use surveys, reviews, and direct interactions to understand customer needs and pain points. This information can help improve your marketing strategies and overall business operations. Frequently Asked Questions Why isn’t my marketing generating immediate sales? Marketing builds awareness and interest. Converting these into sales takes time and requires a strong sales process, quality products, and excellent customer service. How long does it take to see results from marketing efforts? Results can vary depending on your industry, target audience, and marketing strategies. Typically, you may see significant changes within 3 to 6 months. Consistency and continuous improvement are key. What should I track to measure the success of my marketing campaigns? Track metrics like website traffic, lead generation, conversion rates, and customer engagement. These KPIs provide insights into your marketing efforts’ effectiveness and highlight improvement areas. How can I align my marketing and sales teams? Promote regular communication and collaboration between marketing and sales teams. Ensure both teams understand each other’s goals and processes. Use tools like CRM systems to streamline lead management and nurturing. What can I do if my marketing efforts aren’t yielding results? Evaluate your entire customer journey, from awareness to purchase. Identify any bottlenecks or weaknesses in your sales process, customer experience, or product quality. Adjust your marketing strategies based on data and feedback. Let’s Wrap This Up Marketing is a powerful tool but is not a guaranteed revenue generator. Success requires a holistic approach, integrating marketing with robust sales processes, excellent customer service, and high-quality products. You can turn marketing efforts into tangible revenue growth by setting realistic expectations, continuously improving your strategies, and fostering cross-department collaboration. Ready to see real results from your marketing? Contact us today to learn how we can help you optimize your strategies and grow your business. Your Next Step If you’re a business owner who is frustrated, overwhelmed, and not confident that what you are doing is actually working, let’s get on a 15-minute Discovery Call where you’ll share your most pressing challenges and goals and I’ll give you some tips. We can explore if it makes sense to look further into working together. Sound good? You can schedule it right here!

Learn Why Your Ideal Prospects Are Not Buying From You

Learn Why Your Ideal Prospects Are Not Buying From You Digital Marketing/Home Post/Sales I know it’s frustrating to feel like you offer a top-level product or service and yet struggle to get more sales. I work with clients daily on this challenge. It is not a quick fix, but when you follow what I’m about to say below, you will be far ahead of the majority of your competitors. There are several critical elements that may be keeping you from more sales and revenues. This is a time to reflect on your offering and make it BETTER. This process should be happening at a minimum on a quarterly basis. If your sales and marketing people are not doing this, I urge you to get them to do this NOW! 3 Areas To Focus On If you have not read the book Getting Everything You Can Out Of All You Got by Jay Abraham, I recommend you do so as soon as possible. Jay mentions three common components that stop people from buying in his book.  They are: Financial Reasons: The initial cost or expense of choosing you. And the potential financial loss if the transaction doesn’t work out. Emotional Reasons: How bad would the client look or feel if their purchase or commitment to you fails to perform? Measurability: Can it be measured and evaluated to show the tangible impact you or your offering could or should have on the client’s life, business, or career?   Let’s go deeper on each one of these… FinancialThe cost of investment is often the most immediate concern for clients. The prospect of financial loss if the investment doesn’t yield the expected return amplifies this concern. To mitigate this barrier, emphasize the value your offering brings. Break down the cost-benefit analysis in clear, quantifiable terms. Highlight past success stories and case studies demonstrating a strong return on investment (ROI). Consider offering flexible payment plans or guarantees that reduce the perceived financial risk. By addressing these financial concerns directly, you make the decision to invest in your offering, which is a logical step forward for the client. EmotionalThe fear of making a bad decision can be paralyzing. No one wants to feel responsible for a choice that leads to failure, especially in a professional setting where reputation is on the line. To overcome this emotional hurdle, focus on building trust and rapport with your clients. Understand their needs, goals, and fears. Personalize your approach to demonstrate how your offering aligns with their objectives and mitigates potential risks. Offer testimonials and endorsements from satisfied customers to provide social proof. Clients’ emotional reservations diminish when they see that others have succeeded with your help. MeasurabilityClients want to know that their investment will have a tangible impact. The challenge lies in demonstrating the measurable outcomes of your offering. To address this, establish clear metrics for success early in the sales conversation. Work with the client to define what success looks like for them, whether it’s increased revenue, improved efficiency, or enhanced customer satisfaction. Provide tools, reports, or case studies that show how your offering has achieved these outcomes for others. Being transparent about how results are measured and reported reassures clients that they can evaluate the impact of their decision objectively. Important. Now, answer all of these objections and concerns on your website. This is a critical exercise you should do to make sure your website content is doing it’s job. Here’s your homework. Pick one of the above and go deep into the emotions of their brain. Come up with every concern related to finances they may have. You should easily come up with 5-10. Write it out separately. So for example, one financial concern and one answer or solution to it. Do this for all of them. When you complete this now you have several content pages that you can drive traffic to so people can quickly find out you understand their concerns and have addressed all of them. This will build trust and credibility and sure to increase your sales. Remove All Friction When considering a purchasing decision, human beings are looking for the best solution, not necessarily the least expensive. With this in mind, it’s our job to remove as much friction as possible, enabling them to make an easy decision to go with your offering. What is friction in the sales process? It’s all the objections, emotional barriers, and concerns your prospects have going on in their mind. I often say to my clients that they have to lead their prospects by hand during the entire process and gauge their responses from an emotional standpoint. Staying present in these moments will allow you to pivot if needed quickly. Think of what you are asking of your prospects regarding buying from you. The bigger the ask, the more important it is to remove friction. I am going to assume you have a top-notch product or service that you KNOW will help them get what they want. If you do, you should be confident to offer some kind of guarantee.  I know you may be cringing, but the businesses that do this will WIN every time. You make it a n0-brainer for your prospect to do business with you.    Start With Smaller Transaction (Offering) Oftentimes you are offering a product or service that is a bigger investment, and your prospect is not ready to commit to that amount. The solution is breaking down your service or product into smaller pieces and pricing accordingly. This strategy allows them to get. taste of your offering, see quick results and naturally want more of what you offer. Nearly every product or service can be broken down. Products more be more challenging, but the majority of my clients offer coaching services or are selling their knowledge. In nearly every case, we can work together and accomplish this Now the last and most important item is how your ideal customer/client makes a purchase. Get your team together again and really

What Is The Cost Of Doing Nothing?

What Is The Cost Of Doing Nothing? Digital Marketing, Growth Marketing Digital Marketing,Growth marketing / admin As a business owner and an entrepreneur, it can be a lonely, scary and frustrating ride. Ups and downs in your business are common nature. The peaks and valleys can be daunting and stressful both personally and professionally. You got into business for your own specific reasons. Whether that be freedom, be your own boss, not making someone else money, or you have been a self-motivated, driven person your entire life. Because we are a digital marketing and consulting agency, we are here to talk marketing (and advertising). Many of you have tried (a little bit) marketing and advertising with minimal results. You got disenchanted with it, to the point of feeling burned. It’s a horrible feeling, but if used as a learning lesson can be both liberating and valuable moving forward. What Choice Do You Have? Today’s landscape is ultra-competitive. Everyone is battling to win the customer. If you want to succeed in business you have basically 2 choices. You can do nothing and hope for the best, or you can step up and compete. The choice is yours but choose wisely as it will determine the fate of your business very quickly. One of the most famous CEO’s in our country if not the world is Jeff Bezo’s of Amazon.com. He is quoted saying something that has really impacted me and I mention it to all our clients. “The business that’s willing to spend the most to acquire a customer wins!” No business owner wants to hear those words, and that does not mean wastefully spend the money. It means wisely invest the money. Just take a look around at the top businesses in your city. If I were a betting man they are investing the most to be found everywhere their ideal customers are. They are winning! I once had a very successful, wealthy mentor say something to me that I will take to my grave. “Wealthy people get their money to make more money.” This is how you should think about your business. It’s the same thing as re-investing back in your business to grow it. Watch what happens to your business when you take this approach. Marketing Is A Cost Of Doing Business You can have the best product or service in the world but if no one knows about it, it doesn’t matter. All the hard work to make it the best is for not. If you’ve worked that hard to create something so great, it is your duty to tell the world about it. One of the most effective ways is through local digital marketing. Everyone is on the Internet. You’ve got to be found when people are looking for your service. This is the warmest lead you will ever get for your business as they are searching for your service most likely on google. When you implement effective local seo your business comes up on people’s phone and they call you. You win the customer. What’s that worth to your business to be found when people are searching for the service you offer? As much as you may have a bad taste in your mouth regarding marketing, it is a necessity to compete in your local market. The key is to test and tweak your marketing on a consistent basis until your marketing message is connecting with your ideal customer and they are taking action. Your Next Step If you have a strong desire to grow your business, we may be a good fit. Contact us today to get on a strategy call where founder Mike Pedersen will do a live audit of your website and online presence to show you the hidden opportunities for you to grow your revenues.

Are You Frustrated From Getting Bombarded By Sales And Marketing People Every Day?

Are You Frustrated From Getting Bombarded By Sales And Marketing People Every Day? Digital Marketing Digital Marketing / admin Let’s address the elephant in the room right off the bat! As a business owner, you’re receiving dozens of emails and calls from sales and marketing people promising you more clients and customers. You’re sick and tired of it. All you want is to grow your business to provide for your family and have security for your future.The real truth is you must do something regarding marketing for your business or you will die a slow death (most of the time). The statement “you’re either growing or dying” is very applicable to most businesses. Guilty As Charged Being a marketing agency owner myself, we are always trying to find creative ways to get in front of you as we also have no choice but to continue taking action to grow our business. This does involve email, calls, direct mail and Linkedin. We see how hard it is to get your attention, and we get it!We know deep down we can help you and truly want to partner with you to help you grow your business and revenues but you are not open to talking with us as we are viewed as just another sales guy hassling you. We have a dilemma on both sides, don’t we? What Marketing/Sales Person Should You Listen To? When you get these invasive calls or emails is it worth your time to listen to them? Here’s a few things we try to do but with all the noise out there we still only reach a few of you on any given day.Ask questions. If you get an email or call and the person is wanting to know about you and your specific situation (problems, pains and frustrations) that’s a good sign. If they come out of the shoot making promises that’s not good, because none of us in marketing can make those kinds of promises.Make it about you. Following along from the above ‘questions’ tip, are they talking more about you or them? Are they trying to pitch you (and close you) right there on the call (or email)? If all you hear from them is “I” and “we” they are not focused nor care about you.Do they listen more than talk? When you are on the phone are they doing most of the talking or are they giving you a chance to talk? We know you are busy, so time is a valuable commodity for you, so a long call is not going to happen right off the bat. But if they are asking good questions, you should be doing most of the talking not them.Respect your time and are brief. This initial cold call or email should be brief. We try to make it 2 minutes or less unless you want to talk more, and of course, we will continue the conversation. If you are intrigued initially when you get the call or email, and they respect your time and request another call to explore opportunities, it might just be worth your time.Okay…I hope this article title got your attention and you made it all the way through to here.If you did… Your Next Step If you want to grow your business (and revenues) contact our founder Mike Pedersen to get on a live call where he will share his computer screen with you to give you tips that you can immediately implement to increase conversions (calls) to your business.

How Much Should You Invest In Marketing To Grow Your Business?

How Much Should You Invest In Marketing To Grow Your Business? Digital Marketing Digital Marketing / admin As a business owner myself, I’m always asking myself how much should I invest in marketing to grow my agency? This is a question every serious business owner should ask themselves and then do their research (or continue reading this article) to come up with your monthly investment number?There is lots of research out there by some big organizations that will be an eye-opener for you in regards to numbers like cost to acquire a customer, cost per lead, value of a new client (single transaction), and lifetime value. Knowing these numbers will arm you with all the information you need to take the steps towards growing your business and more importantly your revenues. Small Business Association (SBA) Numbers This was a screenshot taken right off a google search from the SMA (small business association). As you’ll see…the number is 7-8% of your gross annual revenues for marketing and advertising if you’re less than $5M. This will be an eye-opener for you, but there is a reason why only 50% of small businesses survive past the 5-year mark. There is obviously a lot more factors than just marketing, but many startup businesses do not invest the appropriate amount early on to gain awareness and market share. If you’re in a competitive market and your product or service is in the thousands of dollars, you may need to invest 10% of gross revenues or more to compete. I love the quote by Jeff Bezo’s of Amazon.com… “the business willing to invest the most to acquire a customer wins”. If you can’t wrap your mind around these numbers, having your own business might not be right for you. Know Your Business Numbers Some of the key numbers you should know and stay on top of are: Cost per lead Cost to acquire a new client/customer Value of a client/customer (initial transaction) Lifetime value of a client/customer Attrition if applicable Conversion percentage from lead to new client/customer The above numbers should be the main ones to stay on top of on at least a quarterly basis, if not a monthly basis. Entrepreneur Magazine In an article regarding businesses investing in marketing there was a study of 500 small businesses.Partnering with Bredin, a small business research agency, and Kabbage, a small business funding company surveyed 500 small businesses of varying ages, across different categories, to uncover the lessons businesses need to achieve faster, more dramatic growth. The results offer insights for younger, growing businesses handed down by more established companies.A primary finding? Many of those older companies regret not investing more in marketing sooner. That makes sense: On average, marketing/advertising spend is companies’ smallest expense each year. However, marketing is a key investment for any business, and many wish they’d invested sooner. In fact, asked the number one aspect of their business they wished they’d been more knowledgeable about earlier, to prepare for greater growth, 28 percent said they wished they’d known more about marketing strategies and channels.Specifically, the study found that, on average, marketing represents only 8 percent of total spend for companies from their first year in business to their 20th year, or longer. Yet in hindsight, the older companies surveyed said they wished they’d doubled, tripled or even quadrupled their marketing expenditure at every age of their business in order to see greater growth. Botton Line is Return On Investment (ROI) So with all these scary numbers you’re seeing and need to embrace, the upside is the ROI of your investment. If you do your due diligence and hire a digital marketing agency for your small business that is your partner and has your long-term growth in mind you can quickly get a 3:1 or more ROI on your investment, and be more comfortable scaling that to grow even fast and bigger. What Does All This Mean? As a business owner, to compete in today’s competitive environment you’ve got to invest the same amount or more than the top business in your sector. If you don’t, you need a cost-effective marketing strategy to implement that your competitors are not, otherwise, you will be left behind and be one of the businesses in that statistic that doesn’t make it past year 5. Your Next Step If you are a growth-minded business owner and you want to revitalize your business, let’s jump on a discovery call to see if it makes sense to explore a working relationship together. Contact me today and we will have an in-depth discussion on your business goals and desires.