Adaptive Design Strategist

How to Differentiate Your Business Through Value

How to Differentiate Your Business Through Value Content Marketing/Digital Marketing/Growth Marketing/Home Post/Sales You’re in a crowded market, and it feels like you’re just one of many. Standing out can seem impossible. But here’s the truth: Most businesses miss the mark when creating real value and articulating it in an easy-to-understand way. This article will show you how to tap into what your customers genuinely want so you can rise above the competition and make your business unforgettable. Importance Of Differentiation Through Perceived Value Imagine your customers choosing you over everyone else because they see something unique in what you offer. This goes beyond having the lowest price or the flashiest ads. It’s about creating a connection where your customers feel understood and valued. When they perceive your business as different and better, they become loyal. They tell others about you. This perception of value sets you apart and drives your growth. Without it, you’re just another option in a sea of choices. Make your business the one they can’t ignore. Preview Of The Key Strategies To Be Discussed Creating value requires understanding your prospects’ perceptions. This is how they interpret and make sense of your product’s value based on their experiences, beliefs, and external influences. It’s not what you think your business offers. It’s what your customers believe they are getting and how it will improve their lives. This article will show you how to penetrate your customers’ minds. You’ll learn to tailor your offerings to meet their needs. We’ll discuss how to develop a unique selling proposition that stands out. You’ll see why delivering consistent quality and innovation matters. We’ll explore ways to provide exceptional customer experiences that make a lasting impression. You’ll get tips on communicating your value effectively. Finally, we’ll cover how to use customer feedback to keep improving. These strategies will help you shape how customers perceive your value and set you apart in the market. Understanding Your Customers You’ve heard this before, but what have you done about it? This is about ownership in your company and getting results. You don’t need expensive market research to understand your customers. Simple Research: Start by talking to them directly. Engage in conversations, ask questions, and listen closely to their responses. Utilize customer feedback forms to collect information.   This hands-on approach will give you valuable insights into their behaviors, preferences, and motivations. When you truly understand what drives your customers, you can create products and services that resonate with them on a deeper level. This direct engagement helps you build strong relationships and deliver real value. Identifying Customer Pain Points And Desires To create value, you need to understand what frustrates your customers and what they truly want. This is getting inside their head and discovering what keeps them up at night and how their lives are affected. The goal is to show you can get them out of that emotional pain and into the vision of a better future. Identifying these pain points and desires helps you tailor your offerings to meet their needs. Here are a few strategies to get you started: Explore Online Forums and Reddit: Dive into online forums and Reddit threads related to your industry. See what people are discussing, complaining about, and wishing for. These conversations can reveal common issues and desires that you can address. Analyze Competitor Reviews: Look at the reviews and feedback for your competitors. Identify common complaints and unmet needs. This can highlight gaps in the market that your business can fill. Leverage AI Tools: Use AI-driven tools like sentiment analysis to scan customer feedback and social media posts. These tools can help you identify patterns and common pain points that might not be immediately obvious. Understanding these pain points and desires allows you to address their specific needs. When you solve their problems and fulfill their wishes, you create a perception of value that goes beyond the product itself. This deep connection fosters loyalty and sets your business apart from competitors. Communicating Your Value Effectively Your ideal prospect will not know the value of your service or product until you effectively communicate it to them in your marketing and sales. Think about the last time you went to purchase a service you needed. You were doing your research and came across a company that provided no clue what they did and if it’s for you. What happened next? You were gone forever, and that is a lost opportunity (of many) for that company. Here’s how to do it effectively: Craft Clear and Targeted Messages: Ensure your marketing messages are straightforward and speak directly to the emotional needs and desires of your target audience. Avoid jargon and focus on the benefits that matter most to them. Use Storytelling: Share stories that highlight how your products or services have positively impacted customers. Real-life examples create an emotional connection and make your value more relatable and memorable. Leverage Multiple Channels: Use a variety of communication channels to reach your audience. This includes social media, email marketing, content marketing, and more. Each channel offers a unique way to reinforce your value and engage with customers. By implementing these strategies, you can effectively communicate the value of your offerings, making them more appealing and compelling to your customers. Tailor Your Offerings To Meet Your Prospects Specific Needs To stand out in a crowded market, your offerings must resonate deeply with your customers on an emotional level. Identify the core emotions that drive your customers’ decisions. Whether it’s a desire for recognition, a need for security, or the pursuit of happiness, align your offerings with these emotions. By doing so, you create a connection that goes beyond the product itself. Here are three more effective strategies: Create Personalized Experiences: Develop customized solutions that make customers feel special and understood. Personalization can be as simple as tailored recommendations based on past purchases or more complex like bespoke service packages that address individual preferences. Tap into Emotional Triggers: Identify the emotional triggers that

Connect Deeper With Your Ideal Prospects and Skyrocket Your Sales

Connect Deeper With Your Ideal Prospects and Skyrocket Your Sales Content Marketing/Digital Marketing/Home Post/Sales Are you struggling to connect with your ideal prospects and drive meaningful results? You’re not alone. Many businesses face this challenge, but there’s a solution that can transform your results. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗦𝘂𝗿𝗳𝗮𝗰𝗲-𝗟𝗲𝘃𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 If your marketing only scratches the surface, you’re missing out on deeper connections with your audience. This lack of emotional impact leads to missed opportunities and stagnant growth. 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗖𝗮𝗿𝗲: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 Understanding and leveraging the emotional journey of your buyers can be a game-changer. Here’s why it matters: 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Eye-catching visuals and provocative questions can spark curiosity and draw your audience in.𝗘𝗻𝗴𝗮𝗴𝗲 𝗗𝗲𝗲𝗽𝗹𝘆: Relatable stories and valuable content keep them interested and invested.𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁: Clear benefits and success stories create confidence in your offering.𝗙𝗼𝘀𝘁𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Seamless experiences and excellent service turn prospects into loyal advocates. 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 By implementing the Emotional Impact Framework, you can: Capture attention effectively, ensuring your message stands out.Deepen engagement, making your audience feel understood and valued.Build trust, guiding prospects smoothly through their decision-making process.Cultivate loyalty, transforming motivated prospects into customers and brand advocates. 𝗧𝗵𝗲 𝗗𝗿𝗲𝗮𝗺 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 Imagine a marketing strategy that boosts sales and creates lasting relationships with prospects. With the Emotional Impact Framework, you’ll see increased engagement, stronger customer loyalty, and sustainable growth for your business. Ready to make a real impact? Start by connecting emotionally with your audience and watch your business thrive. Frequently Asked Questions Why isn’t my current marketing strategy effective? Your current marketing may be too superficial, missing the deeper emotional connections that resonate with your audience. How can emotional impact improve my marketing results? Emotional impact captures attention, engages deeply, builds trust, and fosters loyalty, leading to better customer relationships and increased sales. What is the Emotional Impact Framework? The Emotional Impact Framework is a strategy that focuses on capturing attention, deepening engagement, building trust, and cultivating loyalty through emotional connections. What are the benefits of using the Emotional Impact Framework? This framework boosts engagement, strengthens customer loyalty, and drives sustainable growth for your business by making your audience feel understood and valued. How do I start implementing the Emotional Impact Framework? Begin by creating eye-catching visuals, sharing relatable stories, providing clear benefits, and delivering excellent customer service to build a strong emotional connection with your audience. Your Next Step If you’re a business owner who is frustrated, overwhelmed, and not confident that what you are doing is actually working, let’s get on a 15-minute Business Brainstorm Call where you’ll share your most pressing challenges and goals and I’ll give a 3-step action plan you can implement. You can schedule it right here!

Unlock the Secret Emotional Triggers Driving B2B Sales Success

Unlock the Secret Emotional Triggers Driving B2B Sales Success Content Marketing/Digital Marketing/Home Post/Sales In the B2B world, logical decisions rule right? Wrong. Emotions play a crucial role in business decisions. Understanding and leveraging these emotional triggers can transform your marketing and sales efforts. Let’s dive into why emotions matter more than you think and how to harness them for success. Understand Emotional Pain Points To attract more customers, you need to understand their emotional pain points. It’s not just about offering a great product or service. It’s about knowing what drives your customers, keeps them up at night, and what solutions they desperately seek. Start by identifying the common frustrations and fears your prospects face. Are they struggling with inefficiencies? Do they feel overwhelmed by choices? Understanding these triggers helps you position your product as the solution to their emotional challenges. Speak directly to these needs in your marketing messages. Show empathy and let your prospects know you understand their struggles and have the solution. Your message should resonate personally, making them feel heard and valued. Here’s What Most Business Owners Do When you ignore the emotional aspect of your marketing, you miss a key element in decision-making. Customers want to feel understood and valued. If they don’t, they disengage. This disconnect can result in lost opportunities and stagnation. The root problem is often a lack of connection and understanding of the client’s emotional needs. You risk losing potential business and damaging your brand’s reputation by failing to address these. Identifying these emotional gaps can be the first step toward a more effective marketing strategy. Strategies To Use Emotional Message Understanding Their Pain: Begin by identifying the specific emotional pain points your customers face. Are they overwhelmed by inefficiencies, frustrated with poor results, or worried about falling behind competitors? Knowing these pain points allows you to connect with them on a deeper level. Crafting Resonant Messages: Once you understand their struggles, create messages that speak directly to these emotions. Highlight how your product or service alleviates their specific pain points. For instance, if they’re overwhelmed, show how your solution simplifies their workload. If they’re frustrated, demonstrate how your product delivers consistent results. Using Powerful Stories: Share stories of clients who have overcome similar challenges using your solution. Real-life examples build trust and credibility. They allow potential customers to envision themselves achieving the same success, making your solution more relatable and desirable. Tailoring to Segments: Different customer segments have different pain points. Tailor your marketing to address these specific needs. For example, a small business might be worried about costs, while a larger enterprise might focus on efficiency. Use targeted messaging to show how your product addresses each segment’s unique concerns. Evoking the Right Emotions: Use language that evokes the emotions you want to inspire. If you want to convey relief, use words that suggest ease and simplicity. If aiming for excitement, use dynamic and enthusiastic language. The right words can trigger the emotional response you need. By focusing on these strategies, you can create emotional connections that resonate deeply with your clients. This approach not only makes your business more memorable but also drives stronger engagement and loyalty. Benefits of Emotional Marketing and Sales The benefits are clear. Stronger client connections, increased loyalty, higher conversion rates. When you tap into emotions, you create a lasting impact. Your clients will remember you and choose you over competitors who only speak in facts and figures. Emotional marketing helps build a loyal customer base that buys from you and advocates for your brand. This connection can lead to repeat business and referrals, significantly boosting your bottom line. Addressing the Buyer’s Journey with AIDA: Emotional marketing aligns perfectly with the AIDA model (Attention, Interest, Desire, Action). Attention: Attract prospects by addressing their pain points. Use emotional triggers that make them feel seen and understood. Interest: Keep their interest by presenting your solution as a way to alleviate their emotional struggles. Highlight the emotional benefits and how your product can make their lives easier. Desire: Build desire by showcasing success stories. Make them envision themselves overcoming their challenges with your solution. Action: Drive action by reinforcing the emotional payoff. Use strong emotional calls to action that make them eager to experience the benefits. By crafting messages that address each stage of the AIDA model, you create a powerful emotional journey for your prospects. This not only attracts more customers but also helps you seize more market share. When clients feel understood and valued at every stage, they’re more likely to choose your business, leading to sustainable growth and increased market presence. Emotional Marketing and Sales: Emotional marketing doesn’t just enhance your marketing efforts; it transforms your sales process as well. Sales professionals can use these emotional triggers to connect more deeply with prospects during conversations. When a prospect feels understood, they are more likely to trust your recommendations and move forward with a purchase. Building Rapport: Use emotional insights to build a strong rapport with prospects. Show empathy and understanding of their challenges. Presenting Solutions: Frame your product as the emotional solution to their problems. Highlight benefits that resonate on a personal level. Closing with Confidence: Reinforce the emotional payoff during the closing stage. Remind prospects of the relief and success they will experience by choosing your solution. Incorporating emotional marketing into your sales strategy makes your messaging more compelling and helps build lasting relationships with clients. This approach leads to higher conversion rates, increased sales, and a loyal customer base that advocates for your brand. Frequently Asked Questions How do emotions affect B2B sales? Emotions drive decisions even in B2B. Clients want to feel understood and valued. They will trust you more as they feel you understand their challenges clearly. Can emotional marketing really make a difference? Yes, it can strengthen a connection and make your business more memorable. Most businesses are not utilizing this strategy, which allows your business to gain market share quickly. What’s the best way to incorporate emotions into

Why Your Marketing Efforts Aren’t Converting into Revenue

Why Your Marketing Efforts Aren’t Converting into Revenue Digital Marketing/Home Post/Sales You’ve hired a professional marketer or agency. They’ve set everything up. Your social media presence is strong, your website looks great, and your advertising campaigns run smoothly. Yet, your revenues aren’t increasing, and you’re not happy. What’s missing? This post addresses business owners’ common misconceptions about marketing and provides insights into what it takes to see a return on your marketing investment. Understanding Marketing’s Role Marketing is Not a Magic Bullet Marketing is essential, but it’s not a standalone solution for revenue growth. It’s about creating visibility, generating leads, and building relationships. However, these efforts must be supported by solid sales processes, exceptional customer service, and high-quality products or services. The Sales Funnel Your sales funnel represents the journey customers take from awareness to purchase. Marketing primarily impacts the top of the funnel—awareness and interest. Converting these leads into paying customers requires effective sales strategies and nurturing processes. Without a seamless transition from marketing to sales, potential revenue is lost. Common Pitfalls and Solutions Misaligned Expectations Pitfall: Expecting immediate revenue increases from marketing efforts. Solution: Set realistic goals. Understand that marketing builds momentum over time. Track metrics like lead generation, website traffic, and engagement to gauge progress. Use these insights to refine your strategies. Inconsistent Branding Pitfall: Inconsistent messaging and branding across different channels. Solution: Ensure your brand’s voice and message are consistent. This will create a cohesive experience for your audience and build trust and recognition. Neglecting Customer Experience Pitfall: Focusing solely on marketing and neglecting the customer experience.Solution: Align your marketing promises with the actual customer experience. Ensure your product or service delivery meets or exceeds customer expectations. Happy customers become repeat buyers and brand advocates. Weak Sales Processes Pitfall: Inefficient or ineffective sales processes.Solution: Streamline your sales processes. Train your sales team to handle leads generated by marketing efforts effectively. Implement a CRM system to manage and nurture leads efficiently. Integrating Marketing with Business Operations Cross-Department Collaboration Marketing cannot work in isolation. Collaboration between marketing, sales, customer service, and product development is crucial. Regular meetings and open communication channels help align goals and strategies. Continuous Improvement Marketing strategies need constant evaluation and adjustment. Use data and analytics to measure performance and make informed decisions. Stay updated with market trends and adapt your approaches accordingly. Measuring Success Key Performance Indicators (KPIs) Identify and track KPIs relevant to your business goals. These include lead generation, conversion rates, customer acquisition costs, and customer lifetime value. Regularly review these metrics to understand the effectiveness of your marketing efforts. Customer Feedback Gather and analyze customer feedback. Use surveys, reviews, and direct interactions to understand customer needs and pain points. This information can help improve your marketing strategies and overall business operations. Frequently Asked Questions Why isn’t my marketing generating immediate sales? Marketing builds awareness and interest. Converting these into sales takes time and requires a strong sales process, quality products, and excellent customer service. How long does it take to see results from marketing efforts? Results can vary depending on your industry, target audience, and marketing strategies. Typically, you may see significant changes within 3 to 6 months. Consistency and continuous improvement are key. What should I track to measure the success of my marketing campaigns? Track metrics like website traffic, lead generation, conversion rates, and customer engagement. These KPIs provide insights into your marketing efforts’ effectiveness and highlight improvement areas. How can I align my marketing and sales teams? Promote regular communication and collaboration between marketing and sales teams. Ensure both teams understand each other’s goals and processes. Use tools like CRM systems to streamline lead management and nurturing. What can I do if my marketing efforts aren’t yielding results? Evaluate your entire customer journey, from awareness to purchase. Identify any bottlenecks or weaknesses in your sales process, customer experience, or product quality. Adjust your marketing strategies based on data and feedback. Let’s Wrap This Up Marketing is a powerful tool but is not a guaranteed revenue generator. Success requires a holistic approach, integrating marketing with robust sales processes, excellent customer service, and high-quality products. You can turn marketing efforts into tangible revenue growth by setting realistic expectations, continuously improving your strategies, and fostering cross-department collaboration. Ready to see real results from your marketing? Contact us today to learn how we can help you optimize your strategies and grow your business. Your Next Step If you’re a business owner who is frustrated, overwhelmed, and not confident that what you are doing is actually working, let’s get on a 15-minute Discovery Call where you’ll share your most pressing challenges and goals and I’ll give you some tips. We can explore if it makes sense to look further into working together. Sound good? You can schedule it right here!

Learn Why Your Ideal Prospects Are Not Buying From You

Learn Why Your Ideal Prospects Are Not Buying From You Digital Marketing/Home Post/Sales I know it’s frustrating to feel like you offer a top-level product or service and yet struggle to get more sales. I work with clients daily on this challenge. It is not a quick fix, but when you follow what I’m about to say below, you will be far ahead of the majority of your competitors. There are several critical elements that may be keeping you from more sales and revenues. This is a time to reflect on your offering and make it BETTER. This process should be happening at a minimum on a quarterly basis. If your sales and marketing people are not doing this, I urge you to get them to do this NOW! 3 Areas To Focus On If you have not read the book Getting Everything You Can Out Of All You Got by Jay Abraham, I recommend you do so as soon as possible. Jay mentions three common components that stop people from buying in his book.  They are: Financial Reasons: The initial cost or expense of choosing you. And the potential financial loss if the transaction doesn’t work out. Emotional Reasons: How bad would the client look or feel if their purchase or commitment to you fails to perform? Measurability: Can it be measured and evaluated to show the tangible impact you or your offering could or should have on the client’s life, business, or career?   Let’s go deeper on each one of these… FinancialThe cost of investment is often the most immediate concern for clients. The prospect of financial loss if the investment doesn’t yield the expected return amplifies this concern. To mitigate this barrier, emphasize the value your offering brings. Break down the cost-benefit analysis in clear, quantifiable terms. Highlight past success stories and case studies demonstrating a strong return on investment (ROI). Consider offering flexible payment plans or guarantees that reduce the perceived financial risk. By addressing these financial concerns directly, you make the decision to invest in your offering, which is a logical step forward for the client. EmotionalThe fear of making a bad decision can be paralyzing. No one wants to feel responsible for a choice that leads to failure, especially in a professional setting where reputation is on the line. To overcome this emotional hurdle, focus on building trust and rapport with your clients. Understand their needs, goals, and fears. Personalize your approach to demonstrate how your offering aligns with their objectives and mitigates potential risks. Offer testimonials and endorsements from satisfied customers to provide social proof. Clients’ emotional reservations diminish when they see that others have succeeded with your help. MeasurabilityClients want to know that their investment will have a tangible impact. The challenge lies in demonstrating the measurable outcomes of your offering. To address this, establish clear metrics for success early in the sales conversation. Work with the client to define what success looks like for them, whether it’s increased revenue, improved efficiency, or enhanced customer satisfaction. Provide tools, reports, or case studies that show how your offering has achieved these outcomes for others. Being transparent about how results are measured and reported reassures clients that they can evaluate the impact of their decision objectively. Important. Now, answer all of these objections and concerns on your website. This is a critical exercise you should do to make sure your website content is doing it’s job. Here’s your homework. Pick one of the above and go deep into the emotions of their brain. Come up with every concern related to finances they may have. You should easily come up with 5-10. Write it out separately. So for example, one financial concern and one answer or solution to it. Do this for all of them. When you complete this now you have several content pages that you can drive traffic to so people can quickly find out you understand their concerns and have addressed all of them. This will build trust and credibility and sure to increase your sales. Remove All Friction When considering a purchasing decision, human beings are looking for the best solution, not necessarily the least expensive. With this in mind, it’s our job to remove as much friction as possible, enabling them to make an easy decision to go with your offering. What is friction in the sales process? It’s all the objections, emotional barriers, and concerns your prospects have going on in their mind. I often say to my clients that they have to lead their prospects by hand during the entire process and gauge their responses from an emotional standpoint. Staying present in these moments will allow you to pivot if needed quickly. Think of what you are asking of your prospects regarding buying from you. The bigger the ask, the more important it is to remove friction. I am going to assume you have a top-notch product or service that you KNOW will help them get what they want. If you do, you should be confident to offer some kind of guarantee.  I know you may be cringing, but the businesses that do this will WIN every time. You make it a n0-brainer for your prospect to do business with you.    Start With Smaller Transaction (Offering) Oftentimes you are offering a product or service that is a bigger investment, and your prospect is not ready to commit to that amount. The solution is breaking down your service or product into smaller pieces and pricing accordingly. This strategy allows them to get. taste of your offering, see quick results and naturally want more of what you offer. Nearly every product or service can be broken down. Products more be more challenging, but the majority of my clients offer coaching services or are selling their knowledge. In nearly every case, we can work together and accomplish this Now the last and most important item is how your ideal customer/client makes a purchase. Get your team together again and really

How Local Digital Marketing Can Dominate Your Competition

How Local Digital Marketing Can Dominate Your Competition Digital Marketing/Home Post The local business landscape has changed! For every business sector in any major city it has become very competitive. One of the most cost-effective (and trackable) ways to stay ahead of your competition is digital marketing.Since everyone is online, that is where they are when they are looking for the services your business offers. It is very important for you to know where your ideal client/customer hangs out and be there. Whether that is Facebook, Instagram and of course google is at the top of the list. Develop Your Customer Persona You have an ideal customer/client. Sit down with your staff and do a brain dump of what this person looks like. For example, 45-year-old female, mother, has a job, likes home projects. This again is just an example. Once you have this completed you can start developing messaging through your marketing (online) that speaks directly to your ideal customer/client. They will feel you know their needs. When you connect with your ideal customer/client like this, they will take action. This does not mean you ignore content that speaks to the rest of your client/customer personas, just that your marketing/advertising does. Your website can be broader as to not alienate anyone. Where Do They Hang Out Now that you have your customer/client persona. Determine where they hang out online Is it Facebook, Instagram, Snapchat, Youtube or maybe Pinterest. Once you determine the top 2-3 places they hang out, your brand has got to be there. CONSISTENTLY! As consumers when we start to see something more often it becomes top-of-mind. When you’ve been considering a kitchen remodel, new landscaping, a new roof, maybe even solar panels for your home, and you see a company that provides that consistently you are going to contact them. It’s a subliminal thing. As a business owner, it is crucial you do this if you want to gain market share. Determine Buyer Path Now the last and most important item is how your ideal customer/client makes a purchase. Get your team together again and really hash this out. Come up with your buyer path (journey) that makes sense. For example, the buyer path might be, they see your FB ad a couple of times. After the third or forth time seeing it, they click on it. Maybe it goes to your website. If your website is designed for conversions they may take action and contact you on that first visit. Research shows that website conversions upon first visit are low single digits, so most likely they will not take action.If they don’t take action, they may check out your online reputation (google and maybe even Yelp reviews). If you have 30 or more 4.9 stars or above you are in a good position for them to now take an action. Find A Marketing Partner This can be a daunting task and so you may want to hire a digital marketing agency. It will save you a lot of time and headache. Just make sure you interview the agency and when you do listen. Are they asking specific questions about your business before they make promises? Do they have knowledge in your industry to be able to speak your language? If you’re serious about growing your business revenues, contact us today to have a no-pressure strategy session call with founder Mike Pedersen

5 Reasons You Need To Be Adding Content To Your Website

5 Reasons You Need To Be Adding Content To Your Website Content Marketing, Home Post content marketing / admin Most businesses have a website, and most owners know why they need to have one. They invest money in creating an optimized, user-friendly website and promptly forget about keeping it active. The online landscape is fluid, so you need a dynamic website to see up with it. Adding new website content is a great way to ensure your online presence isn’t static. Here’s a look at some reasons why you should do it: 1. Keeps Your Website Updated Google likes active websites. It looks at a page’s ‘freshness,’ which tends to degrade over time since its inception date. Freshness indicates how up-to-date the content is and that influences your search engine ranking. Google determines this by looking into several factors like: When the page was created is a factor. Older pages have lower freshness ratings and rank lower. Google will also check how much it was changed recently. Just altering a couple of lines or points won’t work, but changing significant bodies of text will improve a page’s freshness rating. The search engine will also consider which elements were altered. Changing the JavaScript, URL, navigation, comments, or even the date/time won’t influence a page’s freshness levels. Updating a significant portion of its text will have a better impact. The frequency of changes also makes a difference. A website that changes often has a higher freshness score. New pages improve freshness ratings as well. Websites that add optimized pages regularly, refresh their ratings and stay at the top. New content keeps your website up-to-date with current information. Most search engine users look for the most current data as well. That’s why businesses should have a good content marketing strategy in place. 2. Google Rewards Websites That Add Content Consistently Google rewards websites that add content consistently by giving them a higher ranking in Local SEO. The search engine’s goal is to make sure its users have a good experience. For example, when people look for ‘the best wireless speakers,’ they aren’t looking for data from two years ago. They want an article that will list good speakers available today.This search engine has several ranking factors, but user-friendliness is listed at the very top along with inbound links. It will never list outdated websites on the first page of search engine results pages.If you want to maintain a high ranking, make sure your website always has relevant, up-to-date, and unique content. 3. Your Competitors Aren’t Doing It Maintaining a consistent content marketing campaign isn’t easy. It requires skill, patience, research, and a good plan. Most small business owners are on a tight budget or have very little time on their hands and post a couple of generic articles once in a while, but don’t maintain any consistency. Some business owners have a half-hearted content creation strategy. They don’t create anything unique or valuable, which impacts user experience and compromises their rankings. That’s where you can get an edge over the competition. A strong content marketing campaign involves posting pieces that provide value to your target audience. Focus on making unique content that offers new information. A consistent posting schedule helps businesses develop a strong audience base and establish a brand presence as well. 4. Ranking For More Long-Tail Keywords Long-tail keywords are an essential aspect of a local SEO strategy. These phrases attract prospective customers near your location while helping you show up in a local search. However, content creators must incorporate such keywords carefully and use them sparingly to avoid stuffing.More content provides more room for long-tail keywords. It can help you rank higher for those specific search phrases as well. 5. Google Will Index/Crawl It More Frequently Google records every change in a website to keep its search engine results up-to-date. If you add new content or pages often, its bots will crawl and index the changes regularly. Any upgrade you make will register quickly, so your website will always appear dynamic.Frequently-crawled pages tend to rank high on search engine results pages, especially if they live up to the company’s standards. It can give you an edge over other businesses, especially on a local level.The easiest way to add freshness to a website is to publish blog content. An active blog can help you establish a strong reputation, gain inbound links, and incorporate relevant keywords. Your Next Step If you want to build authority, credibility, and trust in your market, take a look at my “done with you” Business Breakthrough Transformation offering. This is not just about a new website but a complete overhaul of your business growth strategies.  Read more about it right here.

What Social Media Platforms Should You Be On For Your Business

What Social Media Platforms Should You Be On For Your Business Social Media Marketing Social media can be an overwhelming task and labor-intensive for business owners. Businesses with the right strategy can use these networks to broaden their local brand awareness, but a simple mistake can damage a business’s reputation. Marketing on social media requires planning and proper execution. It also requires choosing a few right platforms instead of investing in every network available. Here are some tips that can help you find the right options: Where is Your Audience? Most people have profiles on multiple social media platforms but are active on one or two. For example, someone may have accounts on Facebook, Instagram, Twitter, and LinkedIn, but only be active on Twitter and Instagram. Every network has a unique demographic and is popular with certain types of people. Business owners must first create a target audience profile and then determine which platform has this audience. It is also vital to consider active users on a platform. Every social media network has several fake or inactive accounts. Some sources suggest that 50% of all Facebook accounts are fake. Here’s a look at some monthly active users statistics by Statista: Facebook – 2.414 billion monthly active users Instagram – 1 billion monthly active users Twitter – 330 million monthly active users Choose a platform that has more active users that are a part of your target demographic. Investing in a platform that doesn’t have people who are interested in your products or services is a waste of money. Understand the Purpose of Social Media Marketing Many business owners don’t understand the purpose of social media and fail to use it effectively. These networks aren’t the go-to sites for product research or purchase. Users are just going about their day and are only passively interested in products or services. They’re at the top of a sales funnel, which means you need to focus on providing information, creating a brand presence, and generating interest.Different social media platforms require different types of strategies. Facebook is an excellent place to share long-form content, infographics, and engage in discussions. Twitter is a great platform to showcase a brand’s unique voice or personality. Instagram is a hub of visual content where you can share pictures, videos, or post candid content through live streams and stories. Choose a medium and platform that appeals to your target audience. B2B vs. B2C B2B and B2C businesses must approach social media differently. B2B companies flourish on platforms like Facebook, Twitter, and LinkedIn. There’s a heavy presence of industry influencers, company executives, and decision-makers on these platforms. You can follow company accounts, engage them in comments, share content relevant to their interests, etc. B2C companies flourish on Twitter and Instagram while benefiting from a strong presence on Facebook. Instagram is a top-rated platform for young customers, especially millennials. Twitter is often used as a customer service arm, with users tweeting their questions or complaints directly at Twitter brand handles. Understand the Social Media Sites Different social media sites have different characteristics. They are all unique and useful, but not every platform is the right choice for you. Here’s a look at the three most important platforms: Facebook – Facebook is best for B2C and B2B marketing. Both men and women of ages ranging from 25-55+ use this platform. Popular industries include Retail, Entertainment, Fashion, Auto, E-commerce, Marketing, Real Estate, Sports, News and Information, Health, and Wellness. It has a substantial senior population. Twitter – Twitter is ideal for B2C and B2B. It has both men and women of ages ranging from 18 to 29 on average. The top industries on this platform include News and Information, Health and Wellness, Finance, E-commerce, Retail, Travel and Hospitality, Telecom, Fashion, Retail, and Sports. Around 74% of its users follow brand accounts to get updates on products or services.Instagram – Instagram is ideal for B2C. It has a substantial female user base though the demographic is still dynamic and likely to change. Most users are anywhere between 18 to 35 years of age. The most popular industries include Fashion, Arts and Crafts, Beauty, Travel and Hospitality, Photography, Food and Beverage, Health and Wellness, E-commerce, Auto, and Event Planning.Understanding a platform can help you craft successful social media marketing campaigns. There is a lot of information available on these platforms, so you can quickly determine which one is ideal for business (or let us do it for you). What’s Next If you liked this article, and are now convinced you should be doing social media for your business, we offer affordable social media marketing that takes it off your hands and will increase your brand awareness to your ideal prospects. Contact us today to discuss it.

Why Is A Website Important For Your Local Business?

Why Is A Website Important For Your Local Business? Website Marketing The shopping behavior of modern customers has changed considerably in the past few years. Just a few decades ago, people used to visit local stores or business establishments to buy products or services. Today, customers search online, compare products, read reviews, and browse through a company’s website before making a purchase decision. This means most modern companies need a robust local business website to catch their attention. Here’s a look at why a website is so important: 1. Marketing Advantage The internet has proven to be an equalizer, bridging the gap between small businesses and large companies with massive marketing budgets. Digital marketing is effective, versatile, and affordable. You can get a lot of recognition despite having a small budget, which benefits local small businesses significantly. While it is possible to create a limited marketing plan without a dedicated business website, you won’t get good results from it. A good website forms a solid foundation for marketing campaigns. It provides a place to share information, build a brand presence, add keywords, and support paid advertisements. Even a good-quality single-page website can become a suitable central base for all your marketing campaigns. A competent website design agency can create a portal that represents your brand well and is a strong base for marketing campaigns. 2. Visibility Online Approximately 88% of customers research products or services online before they decide to buy anything (online or in-store). A business must have a strong presence online and as visible as possible. A well-designed website with dynamic content will show up on the first few pages of search engines if you play your cards right. You can also create paid ad campaigns that take prospective customers directly to a website for more information in products or services. A business site is often the primary source of information for customers. It provides a golden opportunity to influence their mindset or purchase decision. 3. Increased Sales eCommerce has been a juggernaut that has affected almost every industry today. People buy everything from food to fancy jewelry online these days. Even service industries benefit from an online portal that allows people to book a job. A well-designed website will improve sales and revenue. While the competition on this platform is stiffer than it used to be a few years ago, it is still easier to find customers. You can reach more people, sell goods on a national or international level, capitalize on opportunities provided by social media networks, and do so much more. A combination of good website design and exceptional digital marketing can help take your sales to the next level. 4. Credibility in the Industry Most businesses want to earn customer trust and establish a strong reputation. It is easier to achieve this goal if you have a website. Such a platform can help you connect with customers on a more direct and personal level. Carefully planned, informative content will showcase your knowledge, skill, authority, and trustworthiness. A beautifully designed portal that has a strong brand presence will also give your company a professional image, which can help earn customer trust. Hire professional website design services to create a stable platform and expert content creators to power your blog. Businesses that look polished or credible can build a solid customer base quickly. 5. Services Available Around the Clock A store is only open during business hours, but a website is accessible 24/7. Customers can shop whenever they have time on their hands. This level of accessibility increases sales by a considerable margin. Many people shop during nighttime or after business hours, which isn’t possible through brick-and-mortar stores. An experienced affordable website design agency can also include necessary customer support tools like AI chat boxes to help these late-night customers, making sure they have a smooth customer experience. These are just some of the many reasons why every small company needs a local business website. Invest in it even if you rely on direct visits to your store or business establishment. Be sure to hire a good web design company for the job because it is better to have no website than to have a bad one. A poorly designed portal will harm a brand’s reputation. Your Next Step If you liked this article, and are now convinced you need a new website or a refresh for your business, we offer affordable website design and optimization that takes it off your hands and will increase your engagement and conversions with your ideal prospects. Contact us today to discuss it.

Why Should You Do SEO If You Are A Local Business?

Why Should You Do SEO If You Are A Local Business? Local SEO local-seo / admin Today’s clients and customers rely on search engines to find products, services, business websites, and business locations. When they want to drink some coffee, they say, “Ok, Google, where’s the nearest café” and drive to the location using Google Maps. That’s why Search Engine Optimization is one of the most important marketing strategies available today. Local small businesses, in particular, can benefit from this marketing strategy. Here’s a look at some reasons why you should do SEO: Get Found When Someone Is Searching For Your Services Around 64% of local customers search online for products and services available locally. Approximately 50 % of them will visit the store or office they find within the same day. Google has a section of its search engine results page dedicated to local businesses that show up on Google Maps. This ‘3-pack’ is one of the most valuable placements in organic search. It is located at the top of a SERP and immediately catches people’s attention. Local 3-pack gives small businesses a competitive edge over large companies. The results are based on a user’s proximity, so only establishments that are closest to their physical location show up. Stable Google Maps rankings will bring more converting customers to your doorstep. Brand Visibility Companies must have a unique and memorable brand presence to succeed in the modern business environment. Local SEO can help an establishment gain more visibility on search engines. Google usually prioritizes local businesses over others in results, especially if they have a robust online presence. With local search engine optimization, you can optimize a company’s online presence and improve their overall reputation. Businesses must encourage customers to provide reviews and star ratings on Google. Companies with higher ratings usually show up at the top of the SERP or Google Maps rankings. The increased visibility makes a brand more memorable and helps it develop a steady audience base. User Experience User-experience is one of the most important influences on a brand’s reputation. If customers have a good experience, they will rate your company well, and that will affect the brand’s reputation. Google SEO can help refine a business’ online presence and user-friendliness. Technical SEO, reputation management, keyword research, and Google My Business management are all aspects of local SEO. Experienced marketers use these strategies to improve your website’s quality, business reputation, and ensure all NAP (name, address, phone number) data is accurate. They also check local directories to make sure there are no mistakes. Such optimization helps improve user-experience significantly. Customers can get information about products or services from a company’s website, check ratings or reviews, and find contact information if they’re satisfied. You just made finding a trustworthy business easier for them through local SEO. Attracting the Right Audience What’s the use of having an online presence if your company doesn’t get converting customers? It is essential to reach people who will come to your store or make a purchase online. Local businesses, especially brick-and-mortar establishments, need to get foot traffic to their location. Google SEO can help with that. Experienced marketers know how to use the right combination of keywords and content to attract converting customers. They will also incorporate keywords for voice search as a large percentage of local search is voice-based. For example, “ABC service – near me” is a very commonly used keyword. Most people use voice search differently from text search, so the keywords are different as well. Comprehensive research and proven local SEO techniques can help businesses attract paying customers. Organic Search Brings More Traffic and Trust Paid ads and other such marketing campaigns may give you some visibility, but search engine users trust organic search results more. It’s common for people to scroll down and skip ads to find real results. Users know that Google lists the most relevant, trustworthy, and good-quality results first, so if a site ranks high, it already has established a level of trust with customers. Local SEO can help you rank higher on search engine results pages by improving website quality, adding intent-based keywords, and building a good reputation. A brand that shows up more often on search engines is more likely to attract converting customers. Search Engine Optimization is a complex, multilayered strategy, but it offers several long-term benefits that make it a worthwhile investment. Your Next Step If you want to grow your business revenues, you need to partner with a digital marketing agency that has your back. Contact us today to jump on a strategy session call with agency founder Mike Pedersen